Statement of Ryan Pandya, Co-founder & CEO of Perfect Day: “We’re thrilled to partner with Natreve to marry their best-in-class wellness products with our protein’s nutritional and functional superiority. Animal-whey protein will appeal to their traditional whey protein and plant-based protein consumers alike and above all to anyone conscious about their health and the health of our planet.” 

Natreve is a fresh approach to health wellness products. The only mission is to provide wellness inside & outside to everyone. Natreve continuously works & to find the best possible way for fitness & wellness. They introduced MOOLESS. An animal-free whey protein. Yes, an Animal-free whey protein. Also, Starbucks would try MOOLESS at two Starbucks locations in the Seattle market. 

In the US Whey protein market is expected to grow by $830 Million with a CAGR of 7.28% between 2021 & 2025

Plant-based protein market is about to grow at a CAGR of 6.2% and is expected to touch $27 Million by 2027

What is Whey?

There are two proteins available in milk. One of them is Whey protein. It is produced by adding enzymes to the milk to separate the curd from the liquid whey. Now, separated liquid whey is sent for pasteurization and formed into a protein powder. 

Whey & Environment

Since the cheesemaking process makes whey protein, it was evident that it affects the environment. The demand for whey protein is on its way to stocking out the need for cheese. It creates an impact both ways: waste & agriculture damage. 

MOOLESS: Perfect Days’ Perfect Solution

All credit goes to fermentation technology by Perfect Day. Now it is possible to have whey protein made without using cows. MOOLESS is the new form of whey protein ‘animal-free’. It’s a vegan product. The unbelievable fact is protein powder from MOOLESS still delivers the quality & nutrients. 


  • Cookies & Cream
  • Vanilla bean cupcake
  • Strawberry Shortcake
  • Chocolate fudge Brownie

In Conclusion

Whey protein is almost used in dairy products. And consumption of whey protein is good enough. In that situation, a product comes, and it has all the qualities & requires nutrients & it is animal-free. It is too early to talk about the product’s success, but one thing is sure it is worth exploring technology to meet the demand for dairy-products as a strong alternative. 

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